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Strong market research separates what people have done from what they say they may do. Use screening, behavioural questions, decision criteria, and open context to understand a clearly defined audience.
Begin with eligibility and recent behaviour, then ask about needs, current alternatives, decision factors, satisfaction, awareness, and future intent. Randomise long option lists where order could bias selection.
Stated purchase intent is directional rather than a guaranteed forecast. Document recruitment source, compare respondent mix with the target population, and distinguish prompted awareness from unaided recall.
Recommended templates
Understand attitudes, behaviours and decisions around how people currently address this market need.
Preview questionsAudience segmentation studyUnderstand attitudes, behaviours and decisions around customer needs, habits and preferences.
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Preview questionsFrequently asked questions
Yes. Surveyor templates and question structures are starting points. You can edit wording, answer options, required fields, logic, branding, and collection settings before publishing.
Yes. Published Surveyor forms are designed for phones, tablets, and desktop browsers. Eligible plans also support offline queues for previously loaded surveys.