Market research template
Understand attitudes, behaviours and decisions around customer needs, habits and preferences.
Full question preview
Provides a structured answer that is straightforward to compare and segment. It is required in this starting template, but you can change that in the builder.
Provides a structured answer that is straightforward to compare and segment. It is required in this starting template, but you can change that in the builder.
Allows more than one applicable factor without forcing a false single choice. It is required in this starting template, but you can change that in the builder.
Creates a consistent numeric measure that can be compared across respondents. It is required in this starting template, but you can change that in the builder.
Captures context, examples, and ideas that fixed options may miss. It is optional so respondents can continue when it does not apply.
Define the target population before collecting. Use quotas or stratified recruitment where important groups must be represented; avoid claiming population precision from convenience samples.
Frequently asked questions
Yes. Every question, answer option, required setting, section, theme, and eligible logic rule can be changed in Surveyor before you publish.
Yes. The respondent preview is available without an account. An account is required only when you want to create and save an editable survey in a protected workspace.
Last reviewed 2 August 2026
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