Product & UX template

Product concept test

Understand attitudes, behaviours and decisions around your reaction to this product concept.

3 minute estimate5 fully editable questionsNo account needed to preview

Full question preview

What this template asks

1

Which statement best describes your experience with your reaction to this product concept?

Required

Provides a structured answer that is straightforward to compare and segment. It is required in this starting template, but you can change that in the builder.

Very familiarSomewhat familiarHeard of itCompletely new to it
2

How often does this need or situation arise?

Required

Provides a structured answer that is straightforward to compare and segment. It is required in this starting template, but you can change that in the builder.

DailyWeeklyMonthlyA few times a yearRarely
3

Which factors matter most when making a decision?

Required

Allows more than one applicable factor without forcing a false single choice. It is required in this starting template, but you can change that in the builder.

QualityPriceConvenienceTrustSupport
4

How satisfied are you with the options currently available?

Required

Creates a consistent numeric measure that can be compared across respondents. It is required in this starting template, but you can change that in the builder.

5

What would most influence your next decision?

Captures context, examples, and ideas that fixed options may miss. It is optional so respondents can continue when it does not apply.

Sample-size considerations

Recruit people who match the intended user group and task. Small usability rounds can reveal issues, but quantitative claims need a larger, representative sample.

Best practices

Describe the task before asking for a ratingSeparate observed behaviour from opinionAsk what happened before asking why

Common mistakes

Only recruiting existing enthusiastsLeading respondents toward the proposed featureCombining product bugs with broad satisfaction

Frequently asked questions

Can I edit the product concept test template?

Yes. Every question, answer option, required setting, section, theme, and eligible logic rule can be changed in Surveyor before you publish.

Can I preview the questionnaire before signing up?

Yes. The respondent preview is available without an account. An account is required only when you want to create and save an editable survey in a protected workspace.

Last reviewed 2 August 2026

Product concept test template | Surveyor