Customer experience template

Subscription renewal feedback

Understand attitudes, behaviours and decisions around your subscription renewal decision.

3 minute estimate5 fully editable questionsNo account needed to preview

Full question preview

What this template asks

1

Which statement best describes your experience with your subscription renewal decision?

Required

Provides a structured answer that is straightforward to compare and segment. It is required in this starting template, but you can change that in the builder.

Very familiarSomewhat familiarHeard of itCompletely new to it
2

How often does this need or situation arise?

Required

Provides a structured answer that is straightforward to compare and segment. It is required in this starting template, but you can change that in the builder.

DailyWeeklyMonthlyA few times a yearRarely
3

Which factors matter most when making a decision?

Required

Allows more than one applicable factor without forcing a false single choice. It is required in this starting template, but you can change that in the builder.

QualityPriceConvenienceTrustSupport
4

How satisfied are you with the options currently available?

Required

Creates a consistent numeric measure that can be compared across respondents. It is required in this starting template, but you can change that in the builder.

5

What would most influence your next decision?

Captures context, examples, and ideas that fixed options may miss. It is optional so respondents can continue when it does not apply.

Sample-size considerations

Invite everyone who completed the relevant journey during a defined period. Compare response rate and respondent mix with the full customer population before generalising.

Best practices

Send close to the experienceKeep rating scales consistentLeave room for an open explanation

Common mistakes

Surveying the same customer too oftenCombining several journeys in one ratingTreating satisfaction as proof of loyalty

Frequently asked questions

Can I edit the subscription renewal feedback template?

Yes. Every question, answer option, required setting, section, theme, and eligible logic rule can be changed in Surveyor before you publish.

Can I preview the questionnaire before signing up?

Yes. The respondent preview is available without an account. An account is required only when you want to create and save an editable survey in a protected workspace.

Last reviewed 2 August 2026

Subscription renewal feedback template | Surveyor