Question library

Customer satisfaction survey questions

A useful customer satisfaction questionnaire connects a clearly defined customer moment to a small set of measures and an opportunity to explain the score. These questions help teams collect feedback they can interpret and act on.

Core questions to ask

Ask about the specific interaction, overall satisfaction, whether expectations were met, the most influential part of the experience, and one priority improvement. Keep the same scale when tracking performance over time.

  • How satisfied were you with this experience?
  • Did it meet your expectations?
  • What should we improve first?

How to use the answers

Review rating distributions alongside written explanations. Segment only where sample sizes are meaningful, and close the loop on repeated service problems rather than treating the score as the final outcome.

  • Compare like-for-like customer moments
  • Read low and high-score explanations
  • Track actions alongside score changes

Frequently asked questions

Can I customise this question library?

Yes. Surveyor templates and question structures are starting points. You can edit wording, answer options, required fields, logic, branding, and collection settings before publishing.

Can I collect responses on mobile devices?

Yes. Published Surveyor forms are designed for phones, tablets, and desktop browsers. Eligible plans also support offline queues for previously loaded surveys.

Customer satisfaction survey questions | Surveyor