Question type guide

Net Promoter Score questions

The Net Promoter Score question asks likelihood to recommend on a zero-to-ten scale. Use the standard scale consistently and pair it with an optional explanation, while avoiding claims that the score proves loyalty or future growth.

When to use it

This question type is useful when your analysis needs a standard recommendation measure, trend tracking, follow-up explanation. Choose it because it matches the information required, not simply because it is familiar.

  • a standard recommendation measure
  • trend tracking
  • follow-up explanation

Design and analysis cautions

Pilot the wording and response controls on a phone. Decide how missing, skipped, other, and not-applicable answers will appear in exports before collection begins.

  • Keep the zero-to-ten scale
  • Do not alter promoter group thresholds
  • Interpret alongside sample and journey context

Frequently asked questions

Can I customise this question type?

Yes. Surveyor templates and question structures are starting points. You can edit wording, answer options, required fields, logic, branding, and collection settings before publishing.

Can I collect responses on mobile devices?

Yes. Published Surveyor forms are designed for phones, tablets, and desktop browsers. Eligible plans also support offline queues for previously loaded surveys.

Net Promoter Score questions: examples and guidance | Surveyor