Question type guide

Matrix questions

A matrix applies one response scale to several related statements. It can reduce repetition, but large grids are difficult on phones and may encourage respondents to answer every row without careful reading.

When to use it

This question type is useful when your analysis needs a shared scale across related items, compact multi-item measurement, consistent comparisons. Choose it because it matches the information required, not simply because it is familiar.

  • a shared scale across related items
  • compact multi-item measurement
  • consistent comparisons

Design and analysis cautions

Pilot the wording and response controls on a phone. Decide how missing, skipped, other, and not-applicable answers will appear in exports before collection begins.

  • Limit rows and columns
  • Provide a mobile-friendly layout
  • Do not combine unrelated statements

Frequently asked questions

Can I customise this question type?

Yes. Surveyor templates and question structures are starting points. You can edit wording, answer options, required fields, logic, branding, and collection settings before publishing.

Can I collect responses on mobile devices?

Yes. Published Surveyor forms are designed for phones, tablets, and desktop browsers. Eligible plans also support offline queues for previously loaded surveys.

Matrix questions: examples and guidance | Surveyor