Question type guide

Demographic questions

Demographic question types support representation checks and meaningful segments, but combinations of characteristics can reveal identity. Collect the least detail needed and make sensitive items optional where appropriate.

When to use it

This question type is useful when your analysis needs sample description, representation checks, planned subgroup analysis. Choose it because it matches the information required, not simply because it is familiar.

  • sample description
  • representation checks
  • planned subgroup analysis

Design and analysis cautions

Pilot the wording and response controls on a phone. Decide how missing, skipped, other, and not-applicable answers will appear in exports before collection begins.

  • Explain why data is needed
  • Offer inclusive categories
  • Suppress small reporting groups

Frequently asked questions

Can I customise this question type?

Yes. Surveyor templates and question structures are starting points. You can edit wording, answer options, required fields, logic, branding, and collection settings before publishing.

Can I collect responses on mobile devices?

Yes. Published Surveyor forms are designed for phones, tablets, and desktop browsers. Eligible plans also support offline queues for previously loaded surveys.

Demographic questions: examples and guidance | Surveyor